Los Angeles, CA (4 February 2010) – yikes ID, Inc., introduces the yikes ID Wrist, the most streamlined personal identification wristband that delivers exactly what runners, cyclists, and triathletes want to effectively carry visible emergency identification.

“Whether you train on the road or trail, it’s smart to be prepared because accidents happen.  Having visible identification that contains one’s vital information is critical to potentially saving one’s life, especially when seconds count.” said Bruce Temesy, CEO of yikes ID, Inc.  “The new yikes ID Wrist delivers exactly what competitive athletes are seeking:  a more comfortable, streamline wristband that they can wear when they train.”

The yikes ID Wrist combines an ultra thin nylon wristband with a stainless steel laser engraved identification tag that is both comfortable and easy to wear.   Most importantly, each tag has the international medical alert symbol so EMT/First Responders quickly recognize the tag’s purpose so if a runner or cyclist is injured, they will be promptly identified and receive treatment based on their vital medical needs.   The yikes ID Wrist tag is available in three visible colors with a MSRP of only $15.99.

To create your own yikes ID, go to http://www.yikesid.com

About yikes ID, Inc.

yikes ID, Inc. is headquartered in Los Angeles, California.  Its Founders are avid cyclists and runners who understand firsthand the importance of having visible ID in order to receive prompt medical attention. Yikes ID offers an entire collection of visible emergency identification products that address the concerns of runners, cyclists, and triathletes of all age groups.  Visit http://www.yikesid.com  for more details.