Los Angeles, CA (July 29, 2009) – yikes ID, Inc. today announced that its partnership with USA Cycling,  the national governing body for competitive cycling in the United States with more than 64,000 licensed members,  is gaining traction by helping  Pro to beginning racers, improve one’s  safety with yikes ID “attach one, always there” identification products. 

Yikes IDs are unique because they integrate into the designs of a rider’s cycling equipment such as ones helmet, bicycle, or shoe.  “Yikes ID were created for cyclists by cyclists,” said Bruce Temesy, Founder and CEO of yikes ID, Inc.  “We are excited to have been selected to participate in USA Cycling Affinity Member Benefit Program so its members can affordably incorporate a yikes ID into their training while in turn supporting USA Cycling.”

 “The yikes ID Helmet tag has solved my concern for carrying identification,” said Paul Che, Pro-1 Racer for Pista Palace and two time California State Champion. “As a competitive racer, I don’t always have time to remember to wear my identification each time I ride.  I attached my yikes ID Helmet tag to the helmet’s fitting system so it’s always there and visible if needed which is comforting to be me and my family.”

"We are very excited to partner with Yikes ID both because of the unique member discount they have extended to USA Cycling and because the product promotes an important safety component for our membership base."  Said Jess Schwartzkopf, Director of Sponsorship and Business Development at USA Cycling.

USA Cycling members should log into their member accounts prior to linking to www.yikesid.com to get their Member Benefit Discount Code.         

About yikes ID, Inc.

About yikes ID, Inc. yikes ID, Inc. is headquartered in Los Angeles, California. Its Founders are avid cyclists and runners who understand firsthand the importance of having visible ID in order to receive prompt medical attention. Yikes ID is also a proud supporter of USA Cycling. Visit http://www.yikesid.com for more details.

About USA Cycling
Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization and sanctioning body, USA Cycling consists of 64,000+ members, including 57,000 competitive cyclists, 1,500 coaches, 4,000 student-athletes, 2,200 officials, 350 professional cyclists, and 200 certified mechanics. USA Cycling also sanctions 2,500 competitive and non-competitive organized cycling events throughout the United States annually, as well as 1,800 clubs and teams. Associations of USA Cycling include the United States Cycling Federation (road, track & cyclo-cross), the National Off-Road Bicycle Association (mountain bike), the BMX Association, the National Collegiate Cycling Association and the United States Professional Racing Organization. USA Cycling is also responsible for the identification, development, support and promotion of American cyclists through various athletic initiatives and programs including the USA Cycling National Development Team, the USA Cycling Women’s National Team, the USA Cycling Junior Development Team, Talent Identification and Regional Development Camps, domestic and international race calendars, direct athlete funding and support programs, and educational camps and seminars. USA Cycling also fields and supports U.S. National Teams for various international events, including the Olympic Games, World Championships, Pan American Games, Continental Championship and World Cups across all levels and disciplines of competitive cycling. USA cycling further supports grass roots and locally-based initiatives through its 32 Local Associations and comprehensive network of licensed and certified coaches and officials. Additionally, USA Cycling conducts National Championship events for amateur and professional cyclists, awarding more than 600 national titles annually to men and women in junior, U23, masters, elite, professional and paralympic categories throughout the various disciplines of competitive cycling. To learn more about USA Cycling, visit www.usacycling.org. For media-related or general inquiries, please contact USA Cycling Director of Communications, Andy Lee at 719-866-4867 or alee@usacycling.org.