Los Angeles, CA  (5 October 2009) – yikes ID, Inc., today announced it is helping ease the safety concerns of parents as their children not only participate in this year’s International  Walk to School Day but every day with yikes ID’s rapidly successful collection of visible emergency identification.

“Accidents happen and unfortunately, the statistics that involve children are staggering,” said Bruce Temesy, CEO of yikes ID, Inc.  “Parents want to make sure their children are safe and if something happens, they can be quickly notified.  Only yikes ID provides a visible emergency identification that student attach to the gear they already use: their bicycles, helmets, back packs, and shoes, so they don’t have to be reminded every time they step out the door.” 

This Thursday, the 7^th of October, students will celebrate Walk to School Day by walking and cycling to school.  This program encourages healthy physical activity while reducing traffic congestion near schools. 

Yikes ID is committed to promoting safe walking and bicycling.  Yikes ID collection of visible emergency identification includes:

·         The yikes ID Seat tag that students attach to their bicycles or back packs.  It is available in six visible colors with a MSRP of only $14.99.

·         The yikes ID Helmet tag that easily attaches to a bicycle or skate helmet’s chin strap.  MSRP $12.99

·         The yikes ID Shoe tag which is the lightest shoe tag that fits within the shoe laces so there isn’t any annoying over hang or flap.  Only $13.99

"I’ve attached my yikes ID to my back pack,” said an 8^th grade Palos Verdes Unified School District student.  “They’re cool and come is a bunch of different colors.  All of my friends are getting them.”

To create your child’s yikes ID, go to http://www.yikesid.com   Typically parents laser engrave only their child’s first name along with each parent’s mobile number as well as any other information that could help provide prompt medical attention like insurance number,  known medical conditions, and allergies.

About yikes ID, Inc.

yikes ID, Inc. is headquartered in Los Angeles, California.  Its Founders are avid cyclists and runners who understand firsthand the importance of having visible ID in order to receive prompt medical attention. Yikes ID is also a proud sponsor of the National Multiple Sclerosis Society’s Bike MS Rides.  Visit http://www.yikesid.com  for more details.